Answering new and highly relevant research and implementation questions – our four research areas
1) Exploration and integration of different data types
Research on exploration and integration of different data types unleashes the information potential in existing or newly established data collections and amplify this potential by combining and integrating these different data sources. Researchers are thus enabled to better assess both the strengths and weaknesses of different data types as well as their potential to open up new data spaces for substantial research questions in many fields of the social sciences.
2) Respondent-driven designs
Research on respondent-driven designs aims to increase the sampling quality of future survey data in cost-efficient ways, analyzes the potential of tailor-made approaches to and instruments for individual respondents, and establishes new methods of including hard-to-reach populations in existing survey programs.
3) Instrument validity
Research on instrument validity addresses fundamental questions on the quality of measurements. This research detects and overcomes biases inherent in the methods used for analysis, develop new methods to assess and improve the generalizability of its results, and creates new measures and methods for the assessment of existing or emerging phenomena in society.
4) Multimodal data acquisition
Multimodal data acquisition pushes the boundaries of data acquisition. Starting from already established or emerging survey modes, research in this area aims to innovate new modes of data acquisition and to combine various reactive and non-reactive measures in the acquisition of data to open up new data spaces for the social sciences. This includes the development and testing of VR-based applications for data collection based on multimodal interaction (e.g., on eye movement, body movement, and gestures), the application of interactive machine learning (iML), and the use of avatars, for example, as virtual interview partners, which enable automated survey scenarios.